Floria Sigismondi Honoured with the Icon Award at the UKMVAs 2024
We’re thrilled to announce that our very own Floria Sigismondi has been honoured with the Icon Award at this year’s UK Music Video Awards (UKMVAs).
This prestigious recognition celebrates her remarkable contribution to the music video industry, spanning over three decades of groundbreaking and visionary work.
Floria’s unparalleled ability to craft hauntingly beautiful and imaginative visuals has redefined music video storytelling. Her iconic collaborations with some of the world’s biggest artists, including David Bowie, Marilyn Manson, Rihanna and Dua Lipa, have left an indelible mark on both the music and film industries.
The UKMVAs described Floria as a true pioneer, acknowledging her ability to blend art, fashion, and music into visually arresting works of art. From the surreal dreamscapes of "The Beautiful People" by Marilyn Manson to the bold effects of Rihanna’s “Sledgehammer", Floria’s videos have consistently pushed boundaries and inspired generations of filmmakers.
Speaking about the award, Floria expressed her gratitude:
“Music videos have always been a space where I could experiment, create without limits, and collaborate with some of the most talented artists in the world. This recognition is an incredible honor, and I’m deeply humbled to receive the Icon Award from the UKMVAs.”
Floria’s work continues to inspire and shape the future of music videos and beyond. Her artistry reminds us of the power of visual storytelling to evoke emotion, challenge norms, and ignite creativity.
Congratulations, Floria, on this well-deserved honour!
